Mission, Vision & Values

MISSION: To connect consumers to brands that enrich their lives.

VISION: To be the Distributor of choice in Trinidad & Tobago for Suppliers globally and Customers locally.


DISCIPLINE – We value our ability to be systematic, consistent and performance driven in the achievement of our goals and objectives.

RESPECT РWe value Employees, Customers and Suppliers by providing a working environment  conducive to learning, development, innovation and collaboration amongst our stakeholders.

COMMITMENT – We will recognize and reward commitment, determination and outstanding performance.

AGILITY РWe believe our agility is critical to our competitiveness.  We are proactive and respond timely and appropriately to the ever changing environment.

POSITIVE ATTITUDE – Our approach to work is one of tenacity and we look for opportunities for continuous improvement even in the face of adversity.

FAIRNESS – We will treat each other, customers, principals and all with whom we interact equitably.